Production Values Send a Message
Production values help you connect with your audience. Avoid production for production sake. Instead, consider whom you’re targeting. Craft the production to connect with your audience. In the case of...
View ArticleMillion Dollar View
Realtors Discover the Power of Our Video Marketing. Video can bring to life a piece of real estate. This was a prototype we created for a Realtor. It’s a long version, but she loved it. Virginia Burke,...
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Low Tech Greeting Approach from Children’s Dental Centre of Irving Packs a Punch
Avoid being all high tech. After speaking to a dental practice on the topic of Branding Inside, I was pleasantly surprised to receive this card from the staff of our client, Children’s Dental Centre of...
View ArticleVideo Marketing Strategy and a Branded YouTube Channel
Video marketing channel would benefit from a branded YouTube Channel. This is part of presentation Bob Kaplitz made to the Women’s Allianc o0
View ArticleLearn From This Guy
You rarely hear reporters’ questions on the air. Yet questions engage viewers. They cry out for an answer. Listen to how the late Mike Wallace of 60 Minutes fame used questions to dig deeply into...
View ArticleVideo Marketing + Social Media = Marketing Firepower
Businesses that had to go through media to deliver info are now their themselves media. Learn more in this 1:44 video that shows how marketing is changing and what you must do to stay ahead.
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The Power of “This is Schellie Mendes with Regus” on Video
“What a great personal touch!” was one of the reactions to this video email. Regus Office Solutions regional sales manager Schellie Mendes uses the power of video as a follow-up to office tours and...
View ArticleHow to Avoid “I Missed that Great Soundbite”
Sometimes you have only one chance to capture a spontaneous comment. Yes, you can reshoot it, but it will look fake. Like you rehearsed it. Video marketing pioneer Bob Kaplitz, Senior VP of AR&D,...
View ArticleWhy Learn Multimedia Journalism? Hear from One of the Best
If you’re wondering about the advantages of learning multimedia journalism, consider what this working MMJ says. Galen Culver, a working MMJ and a trainer for AR&D, spoke to a group of MMJs about...
View ArticleOnline Video Marketing Tips to Market a Restaurant
Online marketing for a restaurant works well on a website when the owner invites diners to visit as Mark Jackson did in this video produced by video marketing pioneer Bob Kaplitz. When Kaplitz asked...
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